DiscoverThe Fitness Business Podcast with Erin Dimond and Jordan DuggerEP | 691 - The Anti-Discount Black Friday Strategy (How Our Clients Added $64K in One Week)
EP | 691 - The Anti-Discount Black Friday Strategy (How Our Clients Added $64K in One Week)

EP | 691 - The Anti-Discount Black Friday Strategy (How Our Clients Added $64K in One Week)

Update: 2025-11-13
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Description

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same.

We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail.

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Time Stamps:

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(0:55 ) Leveraging Black Friday

(2:20 ) How Discounts Hurt Our Brand

(3:23 ) Free Masterclass

(4:05 ) Why People Buy More During Black Friday

(9:02 ) Adding Value Without Discounts

(12:18 ) Reminder of Our Free Masterclass

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Join Us For Our Black Friday Masterclass to Add 10k-20k To Your Coaching Business This Season on Wednesday November 19th!

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πŸ”₯ Want us to help you get your first or next 5 clients in 5 days β€” for just $5?

Join the $5 Client-Getting Challenge and get the exact system we use with our students to book 5+ high-paying clients without ads or cold DMs.

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Prefer to Watch?

Subscribe to our YouTube channel for full video episodes and exclusive behind-the-scenes content β†’

πŸ‘‰ https://www.youtube.com/@jordandugger

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Want support + free training?

Join 4,000+ online coaches inside our private Facebook group + unlock the free "5 Clients in 5 Days" mini-course

πŸ‘‰ Join the Fitness Business Secrets Group

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πŸš€ Want to scale to $10k–$30k/month?

Watch our 3-minute video to see how we help you install a plug-and-play "Client Engine" that brings in dream clients on autopilot.

πŸ‘‰ Β Watch the 3-Minute Video

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EP | 691 - The Anti-Discount Black Friday Strategy (How Our Clients Added $64K in One Week)

EP | 691 - The Anti-Discount Black Friday Strategy (How Our Clients Added $64K in One Week)